Marketing News

Consumers Are Hardheaded About Scalp Care

Oily scalp treatments and electric scalp massagers are the fastest growing scalp care products in the US, per Spate.

Author Image

By: Lianna Albrizio

Associate Editor

With a growing focus on scalp health to keep locks luscious and strong, brands are innovating beyond shampoos and conditioners. According to New York City-based beauty trend tracker Spate, the fastest-growing scalp care products are electric scalp massagers and oily scalp treatments. Relief for Oily Scalps Oily Scalp Treatment, Moroccanoil, $40. Oily scalp treatment is ushering in an average of 1.4K monthly searches with a +34.6% growth in searches compared to last year, per analysts...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters